Commercial real estate (CRE) is a massive, competitive industry where staying ahead of the curve is key to winning clients, filling vacancies, and enabling transactions. To thrive in this fast-evolving market, you need to uncover the strategies that give you a competitive edge. At RealtyAds, we’ve identified the secrets to succeeding in CRE, and we’re here to share them with you.
Secret #1: Be Smart About Your Property Budget
In CRE, wasted spending can quickly eat into your profits. The strategies that worked 10 or even 20 years ago simply don’t cut it in today’s market. The industry has been slow to adapt to digital transformation, and those that continue relying on outdated methods will lose their competitive edge.
To ensure your budget is being spent wisely, focus on measuring the return on investment (ROI) for each dollar spent. This means embracing new communication channels and strategies, such as RealtyAds, which help you target the right audiences and maximize your marketing spend.
RealtyAds provides the tools to ensure you’re putting your budget in the most effective digital channels, ultimately helping you improve your property’s visibility while maximizing ROI.
Secret #2: Data is Your Superpower
The most successful ownership groups and brokerages don’t just store data—they use it to drive decisions. In today’s digital age, leveraging data is crucial for creating effective CRE strategies. With RealtyAds, you can seamlessly integrate your CRM system with powerful AI tools, allowing you to automatically track deals and optimize leasing efforts.
By using data-driven insights, you can make more informed decisions and target the right people at the right time. RealtyAds provides unparalleled access to crucial data that traditional channels can’t offer, helping your leasing teams reach key decision-makers and their representatives during critical moments in the transaction cycle. This results in more educated prospects and fewer missed opportunities.
Secret #3: Don’t Fear Technology—Embrace It
It’s true that not all tech solutions for CRE are created equal. But instead of avoiding technology altogether, brokers and owners should focus on finding the right solutions for their needs. RealtyAds is a powerful leasing enablement platform built by former CRE brokers with deep industry knowledge.
Unlike venture-backed firms that may lack product-market fit, RealtyAds offers an established solution tailored to the needs of commercial real estate professionals. By using RealtyAds, you gain access to a comprehensive platform that helps you increase your exposure to brokers and tenants, track performance, and ultimately close more deals.
With RealtyAds, you’ll have the tools you need to stay competitive and advance your leasing efforts more effectively than ever before.
Secret #4: The Old Way is Outdated
While traditional methods like listing services may still have their place, they should never consume more than 25% of your advertising budget. These outdated channels fail to reach the most relevant brokers and tenants and, in many cases, focus more on promoting their own platform than your asset.
Instead of spending money on listing services that don’t deliver real results, turn to digital platforms like RealtyAds. With RealtyAds, you get a direct 1-to-1 connection with prospective tenants and brokers, allowing you to increase engagement and streamline your leasing efforts.
When planning your leasing strategy, avoid falling into the trap of sticking to old methods. Leverage targeted digital channels like RealtyAds to create a more effective and engaging marketing strategy.
Secret #5: Early Adopters Have the Competitive Edge
While some may still be skeptical about the power of technology in CRE, those who adopt new tools early gain a significant competitive advantage. By embracing innovative leasing enablement platforms like RealtyAds, you can differentiate yourself from competitors and position your leasing strategy as forward-thinking.
Early adopters of RealtyAds have already seen how powerful these tools are in driving leasing activity, increasing property visibility, and closing more deals. By staying ahead of the curve, you not only improve your leasing outcomes but also set your team apart as industry leaders.
Conclusion: Apply These Secrets to Succeed in CRE
The commercial real estate market is evolving rapidly, and to stay competitive, you need to adapt and embrace the strategies that will drive success. By being thoughtful with your property budget, leveraging the power of data, adopting the right technology, moving away from outdated methods, and positioning yourself as an early adopter, you’ll have the tools necessary to succeed.
RealtyAds is here to help you apply these secrets to your leasing strategy, ensuring you reach the right prospects, close more deals, and stay ahead of the competition in today’s fast-moving market.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.