Commercial real estate leasing operates on a long sales cycle—transactions with a single tenant can take over 12 months. Given this timeline and the intense competition in today’s market, leasing teams must move beyond traditional top-of-funnel marketing and embrace a full-funnel strategy to maintain engagement at every stage of the deal cycle.
A typical leasing funnel includes five key stages: Pre-Tour, Tour, RFPs/Offers, Lease, and Renewals. The problem? Most traditional strategies only engage prospects early in the process, leading to a steep drop-off post-tour. RealtyAds eliminates this gap by consistently reaching key decision-makers and brokers at every stage, ensuring deals advance and close.
Pre-Tour: Building Awareness & Market Visibility
Generating awareness is the first step in driving leasing activity. Traditional CRE marketing tactics, like email blasts, only reach a fraction of the market—typically yielding a 10% open rate. That means 90% of your audience never even sees your property’s message.
RealtyAds expands your market exposure by ~5x, ensuring both brokers and tenants are aware of your asset before tours are scheduled.
Tour: Converting Awareness into Interest
According to HubSpot, converting a prospect takes an average of 8 sales touches. Relying on a single tour to drive interest is insufficient.
RealtyAds nurtures prospects through sustained, targeted outreach, increasing the likelihood of a tour while reinforcing your asset’s value proposition.
RFP’s/Offers: Staying Top-of-Mind in the Decision Phase
At this stage, prospects are evaluating multiple properties, making competition at its peak. Your asset needs to remain top-of-mind with the right audience at the right time.
RealtyAds leads the industry in reach, frequency, and message customization—helping you deliver compelling messaging that drives urgency and reinforces your competitive advantages.
Lease: Turning Engagement into Action
The final decision comes down to confidence in the deal. Research from Conductor shows that an educated prospect is 131% more likely to transact.
RealtyAds ensures decision-makers remain informed through every stage of the process, increasing deal velocity and lease execution rates.
Renewals: Maximizing Retention & Expansions
Tenant retention is just as important as attracting new leases. Engaging tenants throughout their lease term strengthens relationships, increases satisfaction, and drives renewal rates.
RealtyAds keeps your asset relevant post-lease by leveraging the digital platforms tenants actively use, keeping them engaged with your building’s amenities and ongoing value-adds.
CRE leasing isn’t about a single moment—it’s about consistent, strategic engagement from start to finish. Owners that leverage RealtyAds reach more qualified decision-makers and their representation at every deal stage—leading to more educated prospects, higher conversion rates, and increased leasing success.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.