As the holiday season approaches, businesses often grapple with a crucial decision: Should we scale back on digital advertising, or double down? With budgets under scrutiny and an increasingly competitive digital landscape, some may be tempted to cut costs. However, reducing ad spend during this time is a missed opportunity.
The holiday season presents a unique chance to maximize visibility, engage decision-makers, and drive long-term growth. Here’s why maintaining—or even increasing—your RealtyAds and digital advertising budget during this time is a strategic advantage.
Capitalize on Increased Online Activity:
The holidays bring a surge in online engagement across platforms like LinkedIn, Facebook, Instagram, and X.
📈 In 2023, online activity spiked by 18% during the holiday season compared to the previous year (eMarketer).
Consumers and business decision-makers are more active than ever—browsing social feeds, networking, and researching potential investments for the coming year. Your digital ads ensure your property or service remains top-of-mind during this high-engagement period.
Miss this window, and you risk losing visibility to competitors who are doubling down on exposure.
Increased Brand Visibility:
Competition heats up during the holiday season, and maintaining a strong digital presence is critical.
📊 A 2023 Adobe Analytics study found that businesses that increased their digital ad spend saw a 22% boost in online activity compared to those that didn’t.
With more brands competing for attention, consistent exposure is key to standing out. RealtyAds’ AI-driven targeting ensures your messaging doesn’t get lost in the noise—positioning your asset in front of the right decision-makers at the right time.
🚀 More visibility = stronger brand recall = higher engagement = more closed deals.
Targeted Advertising:
Unlike traditional holiday marketing that casts a wide net, RealtyAds offers precise targeting options, ensuring your budget reaches the right audience.
🎯 70% of digital advertisers reported increased success from audience targeting in 2023.
With RealtyAds, you can:
✅ Target by company, job title, or location to reach the most relevant decision-makers
✅ Refine audience engagement to nurture leads throughout the holiday season
✅ Adjust campaigns in real-time to respond to shifting consumer behavior
Rather than wasting spend on broad, inefficient campaigns, you’re investing in high-value exposure that advances leasing success.
Data-Driven Insights:
Digital advertising isn’t just about immediate results—it’s about long-term strategy.
📊 A 2023 Nielsen study found that digital advertising delivers a 40% higher ROI than traditional methods.
RealtyAds provides:
✔ Real-time performance tracking to optimize ad spend
✔ Audience insights to refine messaging for future campaigns
✔ Market intelligence to shape next year’s leasing strategies
The data you gather during the holiday season fuels smarter decision-making all year long.
Conclusion:
If you’re considering cutting back on digital ad spend this holiday season—think again.
🔹 More online engagement means higher chances of connecting with decision-makers
🔹 Increased visibility strengthens brand awareness and trust
🔹 AI-powered targeting ensures maximum efficiency and ROI
🔹 Data-driven insights provide long-term strategic value
📢 The smartest CRE professionals don’t pause their leasing strategy during the holidays—they double down. Invest in RealtyAds and digital advertising now, and you’ll see the impact well into the new year.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.