The commercial real estate (CRE) industry faces critical gaps in its marketing stack.
• Email blasts are cost-effective yet largely ineffective when it comes to reaching brokers. The average open rate in our industry is only 15%, meaning 85% of local brokers never even see messaging about a property.
• Broker entertainment builds relationships but is too short-lived. Four hours at an event won’t keep an asset relevant to brokers and tenants over a 12+ month pursuit.
• Listing services have long been relied upon but are inherently reactive. They cannot proactively leverage a broker’s market intelligence to deliver property messaging to known prospects, such as tenants currently in the market.
This is where RealtyAds’ AI stands out. To combat vacancies as effectively as possible, CRE professionals must complete their marketing strategies with a sustained digital presence. This presence should enhance broker reach, target customer engagement, and communication throughout the entire tenant pursuit process.
With RealtyAds, not only can we reach the brokerage community with more certainty, but we can now proactively apply our in-depth market knowledge in order to get our listings in front of the C-Suite decision-makers we couldn’t reach previously. The ability to grow market awareness for our listings has been greatly enhanced with the RealtyAds platform. I highly recommend this service.”
Carmine DiLucente
Vice President •
RealtyAds enables assets to reach more brokers, prospective tenants, and other critical audiences throughout their entire real estate journey. With just the push of a button—no digital marketing expertise required—our proprietary artificial intelligence builds a digital presence for a property on the world’s most effective marketing channels, including Facebook, LinkedIn, Instagram, Twitter, and Google.
Why RealtyAds?
The result? RealtyAds will be a building’s:
1. The most effective medium to reach brokers.
2. The most effective medium to reach targeted pursuits.
3. The most effective medium to consistently communicate a property’s unique value (“why”).
Did we mention we guarantee the above?
As you consider marketing budgets for 2022, don’t make the same mistakes as 2021. Instead, begin your property’s advertising stack with RealtyAds’ AI. Doing so will give your asset the competitive edge it needs to thrive in today’s market.