Situation
Southsource, a group of commercial real estate advisors, provides innovative solutions for an increasingly demanding office market. By embracing radical transparency and demonstrating exceptional flexibility, Southsource fosters strong community relationships among its partners.
The team excelled at leveraging new exposure avenues for Westside Provisions District, a boutique property in Atlanta. However, the local market had long believed this property was perpetually fully leased, leading Southsource to re-educate potential tenants and brokers about available spaces. While they maintained regular contact with a few brokers for other properties, they lacked traction for one particular boutique space within Westside Provisions.
Knowing their target audience, Southsource sought the most effective way to reach these brokers.
Solution
Southsource realized they needed a more targeted and proactive approach to connect with the right brokers. They turned to RealtyAds for a solution to stay top-of-mind and relevant within the Atlanta brokerage community. RealtyAds’ essential software builds a robust digital presence across all major ad networks at the push of a button, enabling assets to find, advance, and close more deals.
To ensure success, Southsource built a custom target audience. Recognizing that quality of reach outweighed quantity, they curated a TIMs (Tenant-In-Market) list specifically for Westside Provisions. They also developed a detailed list of individual brokers in Atlanta who had active client requirements for space in the Midtown submarket.
By pairing RealtyAds’ targeting capabilities with their market expertise, Southsource successfully placed Westside Provisions directly in front of brokers handling active assignments in the area. This approach ensured their messaging reached the right audiences, including tenant brokers and potential end-users, at the most opportune times.
Result
Within 72 hours of activating Westside Provisions’ digital presence using Southsource’s customized audience, a hyper-targeted broker reached out to inquire about the boutique property for a client. The broker noted that they would not have been aware of the opportunity without the asset’s enhanced digital presence.
The client, transitioning from remote work to in-office, was drawn to Westside Provisions’ unique offerings. Shortly thereafter, the broker toured the space, requested a proposal, and advanced the deal.
Takeaway
In today’s competitive market, commercial real estate professionals must adopt a proactive leasing and marketing strategy. Southsource successfully combined their expertise and network with RealtyAds’ digital targeting capabilities to drive measurable results.
Reaching brokers is arguably the most critical factor in leasing space. Traditional strategies such as open houses, email marketing, and postcards remain important, but these methods often lack scalability, consistency, and trackability. By pairing personal touchpoints with an algorithm-driven platform like RealtyAds, real estate professionals can more effectively find, advance, and close deals for their assets.
RealtyAds today delivers on the next generation of marketing expectations. If your clients aren't already asking you to provide real metrics for direct outreach and impressions, they will be, they should be and this allows you to deliver. This is the best platform in the market today, the team has real industry experience and the support has been awesome. In addition to the clear value creation, plugging in RealtyAds to your marketing strategy provides an overall savings.
President | Southsource
