Budget allocation, what is it, and how does it work?
Traditional media buying involves purchasing ad space quarterly, using the prior quarter’s results to guide future decisions. While this process has long been the standard, it can be incredibly inefficient. Why? Because the cost of ad space on platforms changes constantly through live auctions, yet many are locked into static quarterly budgets, working with past information to try and predict future trends. This outdated process often leads to overspending on channels when you could reach the same audience for less on a different digital channel.
RealtyAds offers a more innovative approach with an AI-native solution to budget allocation. Rather than waiting for quarterly reviews to adjust spending, RealtyAds’ AI manages media buying in real time with the click of a button. Our AI is directly connected to ad networks, constantly negotiating to ensure you effectively reach your target audience for the lowest possible cost. The idea is that you do not want to overspend to get Person A on Instagram if you could have reached that same Person A on LinkedIn for 80% less.
By working in real-time across various paid channels, predicting cost fluctuations, and automatically shifting budgets to more cost-effective channels, RealtyAds’ AI ensures a higher quality reach while eliminating wasteful spend. This approach results in more precise targeting and better returns on your targeted digital content.
With real-time execution, RealtyAds’ AI enables clients to optimize their paid digital strategy and get the most bang for their buck, leading the way and setting new standards by reaching target audiences with unmatched efficiency.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.