The job and responsibilities of commercial real estate property marketers are to help enable leasing activity and exposure for their assets. This can be challenging depending on the market, available budget, resources, marketing team size, and more. Generally, traditional marketing strategies in CRE don’t often produce adequate ROI or attribution. So, Property Marketers dedicate time and effort to support their leasing teams but rarely get the outcomes or recognition they deserve.
RealtyAds leasing enablement software has changed the game for commercial real estate marketing teams.
Lower Cost + Better Reach
Traditional marketing strategies in CRE are expensive and tend to reach a low percentage of the audience capable of making a buying decision. With RealtyAds, marketers can allocate less of their budget to reach more end-users and tenant reps in the market. This means decision-makers are forced to see the digital presence you create for your property and helps your brokers with touchpoints on otherwise difficult prospects to reach.
On a typical CRE strategy, like open houses, you might allocate more than $10,000 to reach the 100 potential tenants who attend the one-time event. However, when you leverage RealtyAds, you would spend $10,000 throughout the entire deal cycle and reach over 100 targeted tenants every single month, keeping the asset relevant and in front of critical audiences to help enable leasing.
More Exposure + Tangible Attribution
A massive struggle with being a marketer in any industry is generating exposure for your content. E-blasts are a typical strategy, but average email open rates range from 10-12%. This is a nice way of stating 90% of your content isn’t seen by anyone. When you make RealtyAds the core of your strategy, you increase the exposure to your content by more than 80%.
Property Marketing’s primary goal is to generate attribution for their content and strategies, to prove that they enabled leasing efforts. Before RealtyAds essential software, there was no real way to tie attribution to any CRE marketing strategy. Now, within the dashboard, teams have access to the exact targeted audiences and even the number of times the digital presence reached them. So when the time comes for these audiences to sign a lease, Property Marketers can go through advanced reporting and provide proof of their contribution to reaching that prospect.
Efficient Service + Effective Tools
If you’ve run an advertising campaign in the past, you’re probably aware of how confusing each platform can be to manage. With RealtyAds, you can host your live and past ads within the same software, manage spends, edit content, review reporting, and target specific audiences. As a result, every aspect of running a successful digital advertising campaign lives together to create an efficient and effective strategy to enable leasing.
Not to mention, RealtyAds is superior when managing ad spend. One of the most stressful aspects of digital advertising is adjusting spend to get the results you want. When you leverage RealtyAds, this entire process is entirely automated through RITA (RealtyAds AI). RITA adjusts and optimizes ad placement more frequently than humanly possible, keeping your asset efficiently in front of the right audiences where they spend their time.
If you’re currently frustrated with wasting marketing spend, low attribution for your efforts, or poor results from traditional CRE marketing strategies fill out the form below to learn more about RealtyAds leasing enablement software.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.