Leveraging social channels has become necessary to stay competitive as industries have continued to digitalize. Two primary strategies exist: organic social and paid social. Both have their benefits but include a list of variabilities that can contribute to a less-than-effective digital strategy. Breaking down the difference between paid and organic social, we’ll also look at RealtyAds’ AI and how it provides a third option that includes the best aspects of paid social plus capabilities to reach your target audience more efficiently.
Organic Vs. Paid Social
Organic social refers to content shared for free on social platforms – think of your ability to post on social media today to a group of your followers without incurring a cost. The strength of organic social lies in that it is a free way to try to build long-term engagement and brand loyalty. Its cost is its biggest attribute.
Like most products available today, though, “free” does not always translate to “better.”
Before you spend years creating the necessary, engaging content to build a following, there’s one stat every marketer needs to know. Organic social content only reaches about 5% of your target audience!
On the other hand, paid social media involves paying platforms like Facebook, Instagram, or LinkedIn to promote content. This method is great for achieving immediate reach, targeting specific demographics, and better connecting with your prospective clientele. Unlike organic posting, with paid posting, you will reach more of your followers plus receive targeting capabilities to further diversify who is engaging with your post. However, managing paid advertising can be costly and complex, requiring constant monitoring and adjustments by staff or a third-party agency. This is where RealtyAds’ AI will help.
The RealtyAds Difference
Often reaching 89% of your target audience, RealtyAds’ AI provides users with the necessary data to accurately target the right audience and simplifies the paid digital advertising process. Unlike traditional paid advertising methods that require ongoing adjustments and optimization across each ad network, RealtyAds’ AI automates these tasks seamlessly, removing the need for expensive agencies or putting unduly burdens on existing staff. In real-time, RealtyAds’ AI refines audiences, optimizes spending on each ad network, and protects your brand’s reputation via its proprietary reputation management, eliminating the need for constant oversight. Over time, this translates to significant savings and greater profitability through more successful tenant pursuits.
Conclusion
While organic posting on social media is a cost-efficient solution, it comes with material limitations. Audience quality is low due to its lack of targeting, and you rarely reach more than 5% of your target audience with a given post. In the end, you can be left feeling like you spent tons of time for limited results. Instead, invest in a paid digital advertising strategy to engage top decision-makers and brokers more successfully. To ensure you receive the greatest return on your investment in paid digital channels, use RealtyAds’ AI for its unique ability to maximize audience quality, maximize your success rates in
Source: https://www.socialstatus.io/insights/social-media-benchmarks/linkedin-organic-reach-rate-benchmark/
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.