Leveraging social channels has become essential for staying competitive as industries continue to digitalize. Two primary strategies exist: organic social and paid social. Both offer benefits, but they come with variabilities that can lead to less-effective digital strategies. By breaking down the difference between paid and organic social, we’ll also explore how RealtyAds’ AI provides a third option that combines the best aspects of paid social with the ability to reach your target audience more efficiently.
Organic vs. Paid Social
Organic social refers to content shared for free on social platforms — think of posting to your followers without incurring a cost. Its strength lies in being a free way to build long-term engagement and brand loyalty. Its cost (or lack thereof) is its biggest asset.
However, “free” doesn’t always mean “better.”
Before investing years in creating engaging content to build a following, here’s a crucial stat: organic social content only reaches about 5% of your target audience!
Paid social, on the other hand, involves paying platforms like Facebook, Instagram, or LinkedIn to promote content. This method is great for achieving immediate reach, targeting specific demographics, and connecting with potential clients. Unlike organic posts, paid social ensures you reach more followers and gives you better targeting capabilities to engage the right audience. However, managing paid advertising can be costly and complex, requiring constant monitoring and adjustments from staff or third-party agencies. This is where RealtyAds’ AI comes in.
The RealtyAds Difference
Often reaching up to 89% of your target audience, RealtyAds’ AI enables users to target the right audience with precision and simplifies the paid digital advertising process. Unlike traditional paid advertising methods that require ongoing adjustments across each ad network, RealtyAds’ AI automates these tasks, removing the need for expensive agencies or putting undue burden on staff. In real-time, the AI refines audiences, optimizes spending on each ad network, and manages your brand’s reputation through its proprietary reputation management, eliminating the need for constant oversight. Over time, this results in significant savings and greater profitability through more successful tenant pursuits.
Conclusion
While organic posting is a cost-efficient solution, it has substantial limitations. Audience quality is low due to a lack of targeting, and you rarely reach more than 5% of your target audience. This can leave you feeling like you’ve invested time for minimal results. Instead, invest in a paid digital advertising strategy to engage top decision-makers and brokers more effectively. To maximize your return on investment in paid channels, use RealtyAds’ AI for its unique ability to improve audience quality and success rates.
Source: https://www.socialstatus.io/insights/social-media-benchmarks/linkedin-organic-reach-rate-benchmark/
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.