In today’s highly competitive commercial real estate (CRE) market, traditional marketing strategies are no longer sufficient. The industry’s reliance on email blasts, open houses, and broker entertainment often fails to engage key decision-makers. This has created a gap that only innovative digital solutions can fill. Enter RealtyAds—the AI-driven platform redefining commercial real estate marketing by bridging this gap with unparalleled precision and scalability.
Why Traditional Marketing Falls Short
Traditional CRE marketing strategies have long relied on methods such as:
- Email Campaigns: With a sub-10% open rate, they fail to reach most brokers, let alone decision-makers.
- Broker Entertainment: Costly and time-consuming, offering limited reach.
- Open Houses and Listings: These fail to engage all stakeholders involved in a transaction, focusing narrowly on tenant advisors.
These tactics are often focused on leads, but 86% of CRE deals fail to close even after a tour. This highlights the critical need for consistent, targeted communication across the decision-making committee.
The Shift to Digital Channels in CRE Marketing
The digital revolution has transformed industries, and CRE is no exception. With 88% of decision-makers leveraging digital platforms for research and 70% of the buyer’s journey completed before contacting sales, digital strategies have become essential. By targeting the right audience with consistent messaging, properties can stay top of mind throughout CRE’s long sales cycles.
The RealtyAds Advantage
RealtyAds stands out as a game-changer in CRE marketing. Here’s how:
- AI-Powered Broker and Tenant Reach
- RealtyAds improves broker engagement by 4.8x in just one month, ensuring tenant advisors and decision-makers are consistently aware of your property.
- The platform targets decision-making committees directly, addressing a critical gap left by traditional methods.
- Consistent and Targeted Outreach
- Unlike traditional strategies that rely on a single 30-minute tour to convey a property’s value, RealtyAds ensures consistent engagement with key stakeholders throughout the 12+ month sales cycle.
- Optimized Marketing Budgets
- With smarter budget allocation, RealtyAds’ AI minimizes waste, reallocating resources to high-performing channels. Clients save up to $8,000 per month compared to traditional agency-led campaigns.
- Maximum Brand Safety
- RealtyAds is SOC 2 Type 2 certified, ensuring data security and compliance with global standards like GDPR and CCPA.
- The platform’s real-time reputation management safeguards your brand from harmful comments or interactions online.
- Proprietary Data and Real-Time Insights
- RealtyAds’ AI processes over 5 million API calls daily, ensuring your campaigns leverage the most accurate and up-to-date audience data.
- Proprietary targeting features like Co-Working and Competition Set Targeting deliver hyper-targeted views, focusing on quality over quantity.
Transforming Leasing Outcomes
RealtyAds doesn’t just help find deals; it nurtures them. By creating educated prospects through sustained engagement, properties see increased tour activity (up by 30%) and higher close rates (18% improvement). This full-funnel approach ensures that assets remain top-of-mind, standing out in a crowded market.
Partner with RealtyAds
As the CRE industry adapts to modern challenges, integrating AI-driven digital strategies is no longer optional. RealtyAds is the only platform purpose-built for CRE, offering a seamless, scalable, and cost-effective solution for asset managers, leasing teams, and marketers.
Ready to transform your commercial real estate marketing? Discover how RealtyAds can help you find, advance, and close more deals with ease.
Optimize Your Marketing with RealtyAds Today!
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