KBS’ Digital Strategy Reaches Decision-Makers at 80% of Closed Deals

Situation

KBS and CBRE sought an innovative way to communicate The Offices at Park Place’s unique value proposition directly to end-users, particularly during the critical post-tour phase when leasing decisions are being made. Despite their strong relationships with the local brokerage community, they lacked a key component of an effective marketing strategy: the ability to proactively reach potential customers.

It was also vital for CBRE to apply their market knowledge to specifically target companies they identified as qualified prospects. Within these organizations, they needed to reach decision-makers involved in real estate discussions and ultimately secure lease agreements.

Solution

In February 2021, KBS equipped CBRE with RealtyAds’ Pursuit Marketing technology to help brokers achieve greater transaction success. This tool instantly enabled CBRE to leverage their valuable data and market insights in a proactive, targeted manner. CBRE began populating their targeting lists in RealtyAds with tenants in the market, active pursuits, and companies that had toured the property.

By the start of Q4, after adopting RealtyAds, KBS announced multiple completed deals at The Offices at Park Place. RealtyAds’ algorithm, RITA, had reached C-level decision-makers at 80% of the companies that signed leases at the property over the preceding eight months.

Takeaway

In today’s data-driven world—particularly in commercial real estate—it is increasingly important to effectively leverage your data to combat vacancy. RealtyAds provides the platform to achieve this, combining a broker’s local market knowledge with cutting-edge marketing technology to proactively deliver property messages across the world’s most established digital channels.

This data-driven approach ensures that the right people see your property while simultaneously reducing wasteful marketing expenses. With RealtyAds, you can optimize tenant engagement, streamline marketing efforts, and secure results.

Other Important Information

• RealtyAds increased local broker reach by over 600%
• RealtyAds reached c-level decision-makers at 1,300+ companies
• RealtyAds equipped the asset with the ability to reach tenants and represent brokers post-tour, now accounting for over 28,000 targeted views specified by the property’s leasing team

REALTYADS PURSUIT MARKETING: Q3 BY THE NUMBERS