In commercial real estate, long sales cycles are common due to the complexity of transactions, substantial financial investments, and the involvement of multiple stakeholders. This extended timeline requires sustained engagement, consistent touch-points, and clear communication to keep prospects interested. RealtyAds analyzed more than 60,000 transactions and found that deals fail to close 86% of the time. By streamlining this process, RealtyAds can help enhance engagement and maintain consistent communication to effectively navigate every stage of the sales cycle.
Pre-Tour Awareness: Market Exposure
The first stage of the sales funnel focuses on creating awareness. Due to the competitive nature of commercial real estate, garnering awareness for your property can be challenging. RealtyAds acts as a partner in this area by enhancing market exposure through detailed targeting and broker reach, gaining a wider audience, and ensuring your asset gains the necessary visibility.
Tour: Engaging Prospective Tenants
Once awareness is established, the next step is to generate interest, which is often the most challenging stage, as it requires consistent and targeted communication. RealtyAds employs our AI and data-driven strategies to sustain engagement with key decision-makers.
As prospects become more familiar with your property, the goal is to foster desire. This involves keeping your property top of mind and highlighting its unique benefits. By tailoring messages to resonate with specific audiences and delivering the right information at the right time, RealtyAds can help retain long-term engagement. With an average of eight touches needed to convert a prospect, RealtyAds ensures consistent touches are strategically timed and targeted, increasing the likelihood of moving prospects to the next stage of the leasing funnel.
Converting Interest into Leases
The action stage is where all previous efforts culminate. A well-educated and engaged prospect is 131% more likely to transact. RealtyAds facilitates this by ensuring prospects have all the information they need to make an informed decision. In addition, RealtyAds ensures that prospects receive consistent and relevant information throughout the entire sales process, increasing the likelihood of a transaction.
Renewals & Expansions: Loyalty And Long-Term Success
The final stage of the sales funnel is loyalty. Once a lease is signed, the focus shifts to retaining tenants and encouraging renewals or expansions. RealtyAds helps maintain tenant engagement by bringing the building’s benefits to life and helping to highlight the ongoing value of your property.
Engaging existing tenants is crucial for securing renewals. RealtyAds AI keeps tenants informed and satisfied, fostering long-term loyalty and reducing turnover.
Support at Every Stage
RealtyAds provides support throughout the entire sales funnel, from pre-tour awareness to securing renewals. At each stage, RealtyAds AI is designed to educate and engage prospects, increasing the likelihood of generating loyal tenants. Through this structured digital strategy that enables every stage of the tenant acquisition and retention process, you can expect increased market exposure, higher reach to brokers and tenants, and successfully differentiating your property from the competition, making RealtyAds AI an indispensable tool for modern CRE professionals.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.