DRA Advisors Choose RealtyAds to Better Market Properties

PORTFOLIO SOLUTIONS

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SITUATION

DRA Advisors, their partners, and third-party leasing teams relied on traditional forms of commercial real estate (CRE) marketing, such as e-blasts, open houses, and broker entertainment, to promote their assets. However, they recognized that this CRE marketing playbook had become outdated. They struggled to consistently stay top of mind and relevant to the brokerage community, found it difficult to differentiate themselves from the competition, and, ultimately, these methods failed to reach the most important segment of their target audience: the end-user.

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SOLUTION

DRA Advisors’ asset management team was introduced to the power of digital advertising with RealtyAds. The team quickly recognized the value of the RealtyAds platform and adopted it, leveraging a hyper-targeted marketing tool that drives greater exposure for less money than any other marketing method available.

With RealtyAds, DRA and their leasing teams could proactively target and reach their chosen audience on the platforms that audience prefers to use, such as LinkedIn, Facebook, Instagram, and Google.

After entering a Portfolio Solutions Contract, DRA’s partners and third-party leasing teams directed RealtyAds to focus on 15 assets in the DRA portfolio that required an immediate boost in market exposure. Within just 30 days of executing the contract, these 15 assets established an online presence distributed across the internet’s most effective marketing platforms.

Below are preliminary results across one asset managers portfolio of 4 properties:

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THE TAKEAWAY

RealtyAds has empowered DRA Advisors to proactively reach end-users and exponentially increase the portfolio’s visibility to brokers across the market. DRA’s assets have gained a competitive advantage with an enhanced online presence powered by RealtyAds.

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Contact RealtyAds today to get started!