Situation
Beacon and its leasing team at Cushman & Wakefield (C&W) sought innovative methods to present the 2445 M Street property to targeted tenant prospects. Effectively conveying the building’s unique value proposition was essential to reduce vacancy rates and engage potential tenants throughout their decision-making process.
Traditional commercial real estate marketing channels lacked the capability to proactively reach decision-makers, both prior to and following property tours.
Solution
Beacon implemented RealtyAds’ Pursuit Marketing subscription for 2445 M Street in the competitive Washington, D.C. market. This partnership empowered the C&W leasing team to engage prospective tenants and their representatives more effectively.
As experienced users of RealtyAds technology, the C&W brokerage team leveraged their market expertise within the platform. They strategically targeted specific individuals, companies, industries, and brokers across major digital channels, including social media platforms like Instagram, Facebook, and LinkedIn, as well as prominent publications such as The Washington Post, CNBC, and Business Insider.
This proactive marketing approach led to significant leasing activity.
Over the past year, 75% of tenants who signed leases at 2445 M Street had initially engaged with the building’s digital presence. Decision-makers at these companies interacted with the property’s online content over 320 times in the months preceding lease execution. These consistent touchpoints allowed the building to continually reinforce its advantages to prospective tenants, setting it apart from competitors.
Takeaway
RealtyAds’ AI enables commercial real estate owners and brokers to drive leasing activity by providing unparalleled, targeted reach throughout the tenant acquisition journey.
In today’s market, leveraging digital channels is crucial for assets aiming to compete effectively for tenants. Without a robust online presence, properties risk significant competitive disadvantages, as they fail to engage active tenants during critical leasing decisions.
Tenants now expect to interact with a property’s digital experience before finalizing leases. The RealtyAds Platform facilitates the creation of this digital engagement, allowing buildings to connect with targeted, prospective customers throughout their entire journey. As demonstrated with 2445 M Street, this comprehensive approach to asset marketing fosters more successful tenant acquisitions.
