When it comes to commercial real estate (CRE) advertising, it’s essential to focus on key strategies to maximize the return on your advertising investment. With RealtyAds, RITA (RealtyAds’ Intelligent Targeting Assistant) simplifies this process by offering coaching, suggestions, and ad modifications to ensure optimal ROI.
What Is the Message, and Who Is the Target Audience?
Messaging and target audience go hand in hand. Your message should be tailored to resonate with the audience you’re addressing. For instance, if your target audience is local commercial real estate brokers, your message should highlight features that make your property appealing to their tenants.
Consider showcasing:
• A new spec suite that’s just been completed.
• Renovated amenities, such as a tenant lounge or fitness center.
• Unique selling points that set your property apart.
Use Relevant Property Photos
In today’s social media-driven landscape, visuals are crucial. To engage your audience, ensure that you use up-to-date, high-quality property photos that align with your ad text. For example, if your advertisement promotes a newly finished spec suite, the images should showcase that space specifically.
Tip: Choose visuals that allow your audience to imagine themselves or their clients in your property.
Refresh Your Advertising Creative Regularly
Keeping your ads fresh is critical to maintaining engagement and avoiding ad fatigue. Consider:
• Updating photos or creative assets monthly.
• Incorporating new content or variations in your messaging to keep things interesting.
New, dynamic content consistently outperforms stale ads that users may have seen repeatedly.
Reach Users Across Multiple Digital Mediums
Reaching your audience wherever they are online is a game-changer in CRE advertising. Imagine this scenario:
• A prospective tenant spends 20 minutes on Facebook, 30 minutes on Instagram, and 15 minutes reading The Wall Street Journal.
With RealtyAds, your property photos or videos can follow this individual across these platforms, ensuring they see your message wherever they go.
Key Benefit: RealtyAds syndicates your ads across various platforms, ensuring your property stays top-of-mind.
Leverage Custom Audience Targeting Lists
Paid advertising platforms like Google, Facebook, Instagram, and LinkedIn allow you to target specific audiences. Since every impression incurs a cost, it’s essential to make each one count.
Custom audience lists enable you to:
• Upload targeting criteria, ensuring your ads are shown to individuals who are most likely to lease your space.
• Maximize the efficiency of your ad spend by focusing on high-potential prospects.
When combined with RITA’s AI capabilities, custom targeting ensures your message reaches the right audience at the right time, optimizing your advertising investment.