Situation
As a creative and entrepreneurial commercial real estate company, Cawley Partners prioritizes relationships. Their mission extends beyond closing deals—they focus on how they do business and enriching the lives of their customers.
With this mindset, Cawley Partners sought an efficient way to reach the ideal tenants for The Centrum, a Class A property in Dallas, Texas. While their existing leasing strategy was effective, they needed an innovative solution to engage potential tenants post-tour and advance deals. Cawley Partners turned to RealtyAds to amplify their exposure to prospects.
Solution
RealtyAds’ AI builds a targeted digital presence across all major ad networks with the push of a button—no expensive agencies or additional payroll required. A standout feature for Cawley Partners was RealtyAds Company Targeting.
Addie Ludwig, Vice President of Project Leasing, utilized this tool to proactively identify and engage companies with decision-makers who fit The Centrum’s ideal tenant profile.
For example, Phaidon International, an executive search firm, was actively pursued by adding them to the Company Targeting list. The goal extended beyond securing a lease—it was about identifying tenants capable of fostering long-term, successful landlord-tenant relationships.
Result
Shortly after activating their digital presence, Addie Ludwig identified Phaidon International as a perfect fit for The Centrum’s space.
“Midway through the proposals with Phaidon, we added them to our Company Targeting list on RealtyAds. We believe the touchpoints to key decision-makers and their representation throughout the sales cycle kept The Centrum top of mind as they evaluated our asset,” Ludwig explained.
Over the course of 11 months, RealtyAds facilitated ~50 touchpoints per month with hyper-targeted decision-makers at Phaidon International. This consistent engagement positioned The Centrum as the leading choice for the company’s expansion plans.
Ultimately, Phaidon International signed a 26,687-square-foot lease at The Centrum. The decision-makers expressed confidence that the space would support their vision of growing Dallas into their second-largest market in North America, paving the way for a successful landlord-tenant partnership.
Takeaway
When you and your leasing team identify an ideal prospect, traditional leasing strategies often fall short. RealtyAds enables you to engage the right tenants and remain top-of-mind throughout CRE’s lengthy sales cycle.
With RealtyAds’ AI, commercial real estate teams can now target exact prospects throughout the entire tenant pursuit. As demonstrated by Cawley Partners, this approach provides the tools necessary to find, advance, and close more deals with the right tenants.
