In today’s digital advertising landscape, reaching the *right* audience isn’t just a goal—it’s the key to maximizing ROI. Platforms like Facebook, LinkedIn, Google, X, and Instagram offer powerful tools to target specific groups, but their effectiveness hinges on one critical factor: the quality of your audience data. At RealtyAds, we’ve built AI-native leasing and marketing solutions that transform the way commercial real estate connects with their ideal customers. Our secret? Superior audience data, enriched daily with up to 50 data identifiers per person, ensuring your ads engage the highest quality audiences in the space.
The Power of Granular Targeting
Digital ad networks allow advertisers to create custom audiences by uploading lists of specific individuals—think names, emails, or phone numbers. This is the gold standard of ad targeting because it lets you zero in on the exact people you want to reach while avoiding wasted spend on irrelevant impressions. But here’s the catch: the success of this strategy depends entirely on the accuracy and depth of your contact list. If your data is incomplete or outdated, even the most sophisticated ad platforms can’t deliver.
Most businesses start with limited information—typically just a name, phone number, or email. Think of the information in that old broker distribution list floating around the office! That’s where RealtyAds steps in. Our AI Agents take your initial list and supercharge it, enriching each contact with additional data points like personal emails, cell numbers, job titles, locations, and even dates of birth. With this enhanced profile, we don’t just guess who your audience is—we *know*. And when we send that data to ad networks, the result is unmatched precision.
The Hidden Cost of Poor Data
Let’s look at the numbers. Without RealtyAds’ AI, the average contact list uploaded to RealtyAds faces some serious hurdles:
- 92.6% of contacts are missing at least one key data field—like a cell phone, job title, or company name—that ad networks rely on for accurate matching. The fewer fields you have, the less likely your audience will see your ads.
- 31.1% of contacts contain outdated information, such as a previous employer or an old email address. Ad networks can’t match users with this stale data.
- Only 18% of contacts are successfully matched and added to advertising audiences using client-uploaded data alone. That means 82% of your list—your potential decision makers and brokers—never even get a chance to see your message.
These gaps aren’t just inefficiencies; they’re missed opportunities. Imagine spending your ad budget only to reach a fraction of your intended audience. That’s the reality for businesses relying on incomplete or outdated data.
RealtyAds’ AI: A Game-Changer for Audience Quality
Now, let’s flip the script. When you partner with RealtyAds, our proprietary AI transforms your audience data into a powerhouse of precision. Here’s what happens:
- 0% outdated information After applying RealtyAds’ AI enrichment process, every contact is updated with current, accurate details—no more chasing ghosts from old job titles or defunct emails.
- 96.8% match rate With our enriched data, nearly all your contacts can be successfully added to advertising audiences across platforms like Meta, LinkedIn, Google, and X.
- 77% reach vs. 12% reach In a 30-day A/B test using the same contact list, ads powered by RealtyAds’ AI reached 77% of the audience, compared to just 12% with client-uploaded data alone. That’s over six times the reach, achieved at the same time, with the same starting point.
These results aren’t hypothetical—they’re proof of what’s possible when you combine cutting-edge AI with high-quality, daily-enriched data. With over 3 billion people active on social media daily (yes, we checked!), filtering down to the *exact* person you want to target is no small feat. RealtyAds’ AI makes it happen.
Why It Matters for Your Business
Whether you’re advertising a property, promoting a service, or building brand awareness, every dollar counts. RealtyAds’ AI Agents don’t just improve your data—they amplify your outcomes. By delivering a richer, more accurate audience profile to ad networks, we ensure your campaigns reach more of the people who matter most. Less waste, more impact.
Ready to see the difference for yourself? At RealtyAds, we’re not just redefining digital advertising—we’re making it work harder for you. Visit us at RealtyAds.com to learn how our AI-native solutions can take your marketing to the next level.