Many vendors exist who can provide digital advertising services. You could choose from legacy media agencies or new upstarts looking to add the vertical to their service offering. However, in the competitive landscape of commercial real estate, simply saying you have a digital advertising solution is not enough. You need the right vendor who can truly help you execute your objectives.
At RealtyAds, we believe digital advertising is about reaching the right audience with such precision, efficiency, and security that you can make a real-time impact on the transaction process. It is about enabling your sales teams to maximize production by giving them all the tools they need to compete for deals at the highest possible level. It’s about beating your competition to the prospect to give the deal team more time to communicate value and build a relationship.
These principles, in conjunction with RealtyAds’ AI-native approach to paid digital advertising, are why RealtyAds has become the clear leader in paid digital advertising in real estate. Here are some ways RealtyAds’ use of artificial intelligence is creating material advantages for our clients.
Higher Quality Audiences
RealtyAds’ AI sets the industry standard for audience quality. While other vendors focus on maximizing impressions, RealtyAds prioritizes ensuring every ad reaches the right people, not just the most people. Our AI improves targeting through three critical factors: data sources, proprietary functionality, and real-time implementation. With over 5 million data calls daily, RealtyAds AI is constantly updating its dataset, eliminating outdated information and improving the success of its audience reach.. Unlike competitors relying on static broker lists or off-the-shelf targeting, RealtyAds’ AI dynamically tracks market activity, identifying decision-makers and brokers as they change firms to keep your digital efforts accurate and focused. The result? More timely engagement to more qualified targets.
Smarter Budget Allocation
RealtyAds’ AI-native solution eliminates the inefficiencies of traditional efforts. Unlike agencies that charge clients for costly campaign management, RealtyAds AI completely automates and improves the media buying process, saving clients an average of $8,000 per month. Furthermore, the RealtyAds Platform allows marketing, leasing, and ownership teams to collaborate seamlessly to refine targeting and track ROI in real time. With RealtyAds, both your audience and ad spend are always optimized, ensuring your marketing dollars drive maximum return on investment.
Maximum Brand Safety
RealtyAds’ AI protects your brand and data at every level. The platform is SOC 2 Type 2 certified, meaning we adhere to the highest security and privacy standards. Unlike competitors who may sell, mishandle, or misuse client data, RealtyAds guarantees full data integrity; your information is used exclusively to drive your leasing success. To further protect clients, RealtyAds’ AI also provides real-time reputation management, automatically detecting and filtering harmful or irrelevant comments on your ads, 24/7/365. This ensures that your brand remains protected from misinformation, discrimination, or negative publicity, allowing you to focus on what matters: leasing success.
The Bottom Line
RealtyAds is not just another digital advertising platform; it’s an AI-driven leasing solution designed to deliver access to the best audiences at the lowest cost and in the safest manner possible. The ability to deliver on these principles is how RealtyAds entered the mature industry of digital advertising in 2019 and has now organically grown to service clients in more than 100 markets and eight countries.
Ready to elevate your leasing strategy? Contact us today to learn more.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.