As the end of the year approaches, the priorities are closing deals and identifying new opportunities for Q1. Yet, many businesses scale back their digital efforts, particularly paid ads, during the holiday season. Whether this is due to the thought that decision-makers won’t be online or that budgets are shifting elsewhere, this can be a costly mistake. Reducing your online visibility now risks losing momentum, making it harder to stay competitive and capitalize on the new year’s opportunities.
Why Staying Active on Social Media Matters
The holiday season may mean vacations and time off, but it doesn’t mean people are disengaged. In fact, this is often when decision-makers and end users are most active online. 88% of business leaders are active on social media, with 43% engaging daily. Even more compelling, nearly 80% of professionals report that a brand’s digital presence impacts their perception of a business’s credibility. This means that even during quieter periods, your digital presence is working to establish trust and attract potential clients.
In addition, research shows that nearly 60% of buyers prefer to research solutions online before reaching out to a sales rep, making it essential to stay visible when prospects may be doing their homework on potential partners. Scaling back your paid content at this time means you’re missing out on this unique visibility and risking your brand’s positioning. Once you stop using paid content, getting back to the top is challenging. Consistency is key to staying visible and relevant, and now is the time to maintain your digital edge.
RealtyAds: AI That Works 24/7/365
With RealtyAds, your ads don’t just run—they’re optimized to reach the right audience at the right time, 24/7, 365 days a year. Whether during the busy workweek or the quieter holiday season, RealtyAds ensures your brand remains visible, relevant, and top-of-mind for potential prospects. With real-time budget allocation, RealtyAds’ AI is constantly working to position your digital ads in front of decision-makers and end users, even during the holidays. By continuously driving engagement with a strategic digital presence, you’re better positioned to capture those last-minute opportunities and educate critical audiences when it matters most.
Keep Your Digital Presence Strong for Q4 Success
As you wrap up Q4, don’t miss out by scaling back your digital efforts. Instead, let RealtyAds support you with a digital strategy that keeps your brand visible to decision-makers who are actively online. While you’re out enjoying the end of 2024, RealtyAds is in, optimizing your content for a strong start to 2025. Stay consistent, stay connected, and make the most of your holiday season strategy.
Ready to elevate your digital strategy? Contact RealtyAds to keep your digital momentum going.