Maximum Brand Safety:  RealtyAds’ Commitment to Data Security

In today’s digital age, data security is essential. With increasing cyber threats, data breaches, and companies selling your data, commercial real estate teams are rightfully concerned about the security of their information. RealtyAds’ AI protects clients’ reputation and data in real-time.

Reputation Management

You work tirelessly to create content and a tone that attracts your target audience, so making the most of that content when out in the marketplace is critical. A frequent error exposed when leveraging traditional marketing strategies is a lack of monitoring the content. For instance, what if someone posts a malicious comment on your advertisement at 2:00 AM, it might take your team or agency days to flag and remove the comment. During that time, you’re not only spending money on negative publicity, but it may also create liability for your brand if the comment is profane, discriminatory, sexist, etc.

To solve this problem, RealtyAds’ AI performs real-time reputation management. This means that any time a person comments on your ad, it is immediately checked by our AI for discriminatory, profanity, political, and/or non-related information. This is happening 24/7/365.

SOC 2 Type 2 Certification

When you partner with RealtyAds, data is exclusively used to further your business objectives. Client data is never exposed or sold to third parties, and RealtyAds protects each client with the highest degree of security standards. RealtyAds pursued and achieved SOC 2 Type 2 certification, one of the highest standards in data security. Undergoing a comprehensive and rigorous evaluation and audit of our data protection practices, systems, and processes. By establishing and enforcing stringent security controls, RealtyAds ensures the confidentiality, integrity, and availability of client data.

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RealtyAds performs ongoing monitoring and regular audits to maintain best in class practices for data management and security.

By achieving SOC 2 Type 2 certification, we provide our clients with the assurance that their data is handled with the utmost care and security. Our SOC 2 Type 2 certification is already making a significant impact on our clients. One of RealtyAds’ Chicago clients recently explained a story where they made the mistake of using a firm outside the United States to administer their digital strategy, citing the lure of a “low-cost option.” Unfortunately, the firm they hired did not have sufficient levels of data protection, was located outside the United States, and virtually could do anything they wanted with the client’s valuable targeting data (share it with other clients, add it to a competing property’s target audience, sell it, and so forth).

When you partner with RealtyAds, you can be assured that your data is in safe hands as governed by reputation management and SOC 2 TYPE 2. This not only protects your information and brand but also ensures that it is used exclusively to further your leasing efforts. At RealtyAds, we are committed to providing a secure and trustworthy environment for all our clients, driving success with integrity and reliability.

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