The commercial real estate (CRE) landscape has experienced a monumental shift, driven by the rise of PropTech (property technology) and Artificial Intelligence (AI). These cutting-edge technologies have modernized traditional CRE practices, improving efficiency, cost-effectiveness, and convenience. However, many misconceptions still persist around PropTech and AI, especially in the context of commercial real estate. Let’s clear up some of these misunderstandings and highlight the true potential of these game-changing technologies.
Misconception 1: PropTech and AI are only for large corporations
It’s a common misconception that PropTech and AI are exclusive to large corporations, but this simply isn’t true. At RealtyAds, we specialize in providing scalable, data-driven solutions that cater to businesses of all sizes. Our platform helps smaller real estate firms increase property visibility, giving them a competitive edge in the market. With our flexible pricing models, smaller players can access powerful tools like automation, customer engagement, and real-time data analytics to drive results—leveling the playing field in commercial real estate.
Misconception 2: PropTech and AI will replace CRE professionals
Some fear that PropTech and AI technologies will replace human expertise in the real estate industry. However, at RealtyAds, we view technology as a complement to human skill rather than a replacement. Our platform is designed to help professionals close 18% more deals by streamlining repetitive tasks and increasing touch points with potential tenants. Brokers, asset managers, and leasing agents can focus on higher-value activities like negotiations, client relationships, and market strategy, while relying on RealtyAds to automate and enhance the customer journey.
For instance, if you’re a leasing agent meeting with a broker over lunch, RealtyAds ensures you remain competitive against other brokers, giving you a powerful edge in the race to secure deals.
Misconception 3: PropTech and AI eliminate the need for physical showings
While PropTech and AI can facilitate virtual tours and provide detailed property data, they do not replace the need for in-person showings. Buyers and renters still want to feel the space before committing. RealtyAds helps optimize the leasing process by pre-screening leads and making virtual property tours more effective. With our A/B testing capabilities across hundreds of assets, RealtyAds increases tour activity by 30%, ensuring that only the most relevant properties are shown to prospective tenants. This results in a higher likelihood of conversion and a smoother leasing process.
Misconception 4: PropTech and AI compromise data security
In an era of increasing concerns about data security, some believe that adopting PropTech and AI may jeopardize sensitive transaction and property data. At RealtyAds, protecting your data is our top priority. We invest heavily in robust encryption, secure storage, and strict access controls to ensure compliance with industry regulations. Our technology meets the highest standards for data security, safeguarding your sensitive information every step of the way.
Misconception 5: PropTech and AI are too expensive
Cost is often a primary concern for businesses considering new technology. While there may be an upfront investment, the long-term benefits of PropTech and AI far outweigh the costs. With 60% of every dollar spent today going towards digital channels, investing in technology like RealtyAds drives efficiencies, reduces manual work, and improves marketing outcomes. Our platform empowers CRE professionals to make smarter, data-driven decisions, ultimately leading to more profitable deals and better ROI.
Conclusion
PropTech and AI platforms like RealtyAds are transforming commercial real estate, making processes more streamlined, customer-focused, and cost-effective. By addressing common misconceptions and demonstrating the true value of these technologies, we can help real estate professionals adopt and integrate these innovations for a more efficient, profitable future. At RealtyAds, we empower businesses of all sizes to leverage the full potential of PropTech and AI—enabling enhanced data security, increased deal-making capabilities, and a more seamless customer experience.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.