In today’s digital world, digital marketing is the primary marketing strategy in nearly every industry. Commercial real estate, however, has been slow to incorporate and leverage the successes of the rest of the world.
Leveraging optimized digital marketing allows your brand, team, asset, and more the platforms and adequate exposure needed to help increase leasing activity. Many aspects go into the importance of advertising an asset on digital platforms, but some of the most significant advantages of optimizing your digital presence are.
- Increased Visibility and Exposure: Improve your visibility in search engines and increase the likelihood that potential clients will find your asset
- Greater Engagement: Optimized content is more likely to receive engagement and interest your audience, which can lead to prospects contacting your leasing team or touring your asset.
- Better User Experience: By making your content easy to read, navigate, and understand, you improve the overall experience potential clients have with your brand – helping to build trust.
- Higher ROI: Optimized digital content helps you drive better results from your advertising which in turn will lead to a higher return on investment.
The disadvantage for some commercial real estate companies is a lack of digital marketing experience, the size of their marketing team, or their budget. Most options, like agencies or third-party marketing companies, can get expensive and not always provide the needed exposure. So, we’ve provided four effective tips to help your team optimize content for success.
Tip #1 Use High-Quality, Professional-looking Images
In the world of commercial real estate, appearance is essential. Ensure your creatives are high-quality and professional to make a good first impression on potential clients.
Tip #2 Use Relevant and Specific Language
Use copy specific to the CRE industry, property, or service you’re advertising. This will help your creatives be more targeted and effective to the right audience.
Tip #3 Include a Strong CTA or Offer
Your creative should clearly define your offering within the property and what they should expect if they complete your call-to-action and tour the asset.
Tip #4 Test Different Creatives
Testing different versions of your creatives to see what performs best, including new images, text, video, and more, is crucial. For this reason, RealtyAds Blueprint-Certified Designers recommend rotating content at least every few months to see the best results.
If you and your team are looking for an effective and cost-efficient option for managing digital advertising + content, ask RealtyAds about Managed Service!
Managed Service is an all-inclusive content package that RealtyAds offers CRE professionals the most optimized creatives with designer and engineering support, and in turn, enables leasing activity. If used correctly, digital marketing can differentiate between a successful leasing strategy and an unsuccessful one. Make sure your asset stands out against the competition by utilizing RealtyAds Managed Service.
RealtyAds is helping commercial real estate find, advance, and close more deals by engaging decision-makers and their representation on the world’s most effective customer acquisition channels. For more information, visit RealtyAds.com and follow RealtyAds on LinkedIn, Facebook, and Instagram.