n today’s digital age, digital marketing has become the cornerstone of marketing strategies across virtually every industry. However, Commercial Real Estate (CRE) has been slower to adopt and leverage the successes that other sectors have seen with digital marketing.
By optimizing digital marketing efforts, your brand, team, and assets can gain the exposure needed to drive increased leasing activity. Many factors contribute to the success of advertising on digital platforms, but several key advantages stand out when you optimize your digital presence.
Key Benefits of Optimized Digital Marketing
- Increased Visibility and Exposure
Improved visibility on search engines increases the likelihood of potential clients discovering your asset and contacting your leasing team. - Greater Engagement
Optimized content attracts more engagement from your audience, potentially leading to more prospects reaching out to schedule tours or inquire about leasing. - Better User Experience
By making your content easy to read, navigate, and understand, you enhance the overall experience for potential clients, fostering trust in your brand. - Higher ROI
Optimizing digital content ensures better performance from your advertising, resulting in a higher return on investment (ROI).
Challenges CRE Companies Face with Digital Marketing
Many CRE companies struggle with a lack of digital marketing experience, limited marketing teams, or tight budgets. Traditional options like agencies or third-party marketing companies can be expensive and may not always provide the desired exposure. To help you overcome these hurdles, here are four effective tips for optimizing your content for success:
Tips for Optimizing CRE Digital Marketing Content
- Use High-Quality, Professional-Looking Images
In CRE, appearances matter. Ensure your visuals are high-quality and professional to make a strong first impression on potential clients. - Use Relevant and Specific Language
Tailor your copy to the CRE industry, the specific property, or the service you are advertising. This approach ensures that your content is targeted to the right audience and more effective. - Include a Strong Call-to-Action (CTA)
Your creative should clearly communicate your offering and include a compelling CTA that encourages prospects to take the next step, such as scheduling a tour or contacting your team. - Test Different Creatives
Regularly test various versions of your creatives—including images, text, and videos—to determine what resonates best with your audience. RealtyAds’ Blueprint-Certified Designers recommend rotating your content every few months to optimize performance.
Cost-Effective Digital Advertising with RealtyAds Managed Service
If you’re looking for an efficient and budget-friendly solution for managing digital advertising and content, consider RealtyAds’ Managed Service. This all-inclusive content package provides CRE professionals with the most optimized creatives, along with designer and engineering support to drive leasing activity.
When used effectively, digital marketing can be the key differentiator between a successful and unsuccessful leasing strategy. Ensure your asset stands out from the competition by leveraging RealtyAds Managed Service.